The amount of times I’ve sat refreshing my Instagram notifications after posting one of my strategically edited flatlays or ‘makeup of the day’ posts can’t be normal, right?
With Instagram now being a major source of income and platform to promote almost any venture, I imagine we are all a little guilty of obsessing over how many likes our last photo got or whether your caption was witty enough. Over the years of creating and deleting numerous accounts I’ve learnt to post only what I myself would love to see and what’s “true to myself” as cliché as that sounds. I know fellow bloggers can relate to being focused on the numbers, whether or not you want to care. the swirling vortex of Sports Illustrated worthy bikini shots and luxury makeup collections you’d have to sell a kidney to afford can make anyone’s passion for photography turn sour. That’s not to say I feel bitter, I’ve learnt the hard way to not compare myself or find flaws in others, but it can be hard not to feel competitive with others who are “killing the game” as we would say on Instagram.
So, what should we do?
The answer is, whatever the hell you want!
Thats something I realised not long ago. I’m trying to put it into practice as we speak (the man next to me on the train is definitely reading over my shoulder).
You can’t compare your chapter 1 to someone’s chapter 20, which means that we don’t know how different their online growth process was, and just because they get 50,000 likes per photo doesn’t mean your content isn’t good enough or that you’ll never “make it”. I promise that once you stop overanalysing your feed you’ll create a much more positive experience online. I honestly have so much to say on this topic, so watch out for more rants to come.
If you take one thing away from this, and this is as much advice for myself as it is for you, create content that inspires you because you’re the only person that you should compete with in life. When I find myself comparing my curated online presence to that of a blogger with 1m followers, I try to remind myself that to succeed the only person I need to be better than is who I was yesterday.